William James Neatby (1860–1910) was a celebrated British ceramic artist, illustrator, and designer renowned for his distinctive contributions to the Arts and Crafts and Art Nouveau movements. Neatby began his career working with the architectural firm Doulton & Co., where he designed striking ceramic murals, tile schemes, and decorative panels. His work is characterized by its rich, vibrant colors, fluid organic forms, and intricate motifs often inspired by nature and mythology. One of Neatby's most famous creations is the ornate ceramic decoration for the interior of Harrods Food Hall in London, exemplifying his mastery of glazed ceramics and decorative art. In addition to ceramics, Neatby produced illustrations, furniture designs, stained glass, and architectural decoration, always integrating craftsmanship with a sophisticated artistic vision. His creations remain highly valued today for their beauty, historical significance, and unique position within British decorative arts history.